Western International Band Conference: Expression
2021
About WIBC
The Western International Band Conference is a yearly event hosted by Bandworld in Seattle, Washington. Each year the conference welcomes four High School Honor Bands and a College Honor Band, as well as Directors, Educators, and Musical Guests. Students who attend get the opportunity to meet influential musicians and directors from across the globe, hone their skills in clinics, and interact with fellow high-achieving music students.
-> youthful
-> educational
-> professional
MOOD BOARD & BRAND DIRECTION
Direction
The main focus of this project was to bring a young and fresh feel to the 2022 Conference while maintaining an air of professionalism. Also, it was important to imbue the conference event with it’s own energy and personality; and because the design system would only be used for this year we could lean toward trendy and colorful elements without concern of falling out of fashion.
Logo
The logo was created and altered from the Sisters typeface into a more geometric and modern design. Only one logo version was created for this event since all use cases were already known going into the design process.
Color Palette
These colors were chosen to give the brand a bright, warm, energetic feel. The most used colors are almost monochromatic, which homogenizes the branding, while the bold, complementary accent colors vibrate against them, giving the palette life.
Fonts
Using the right typography is crucial because it sets the tone. These fonts have been chosen to pair perfectly with each other as well as the brand identity. Utilizing consistent typography across the brand helps make it recognizable and memorable.
Event Website
Program Booklet
Conference Swag
