Higher Education
FeatureD Projects
Enrollment Initiatives
From Here to Career
This brochure was created in collaboration with Special Projects Coordinator Camille Zombro for her work in making college more accessible to historically underrepresented peoples within the Grossmont-Cuyamaca Community College District.
Student Enrollment CHecklist
A redesign of an old, Word doc flyer for the Outreach team to help new students and returning stop-outs through the enrollment process.
Fall Semester Instagram Reel
Created using Adobe Premiere to advertise the start of fall semester at Grossmont College (>2K organic views).
Awareness Marketing
District Awareness Campaign
I conceptualized, designed, and coordinated the execution of this $75,000 district wide awareness marketing campaign, leading to over 650,000 impressions, 3,300 clicks, and 5,000 unique landing page visitors over it’s three month run.
WEB GRAPHICS
POSTCARD
BILLBOARD
VIDEO COMMERCIAL
College Mission & VIsion Poster
I worked with college leadership to revamp this key piece of accreditation collateral to fit within their updated brand guidelines.
New Earlier Open Enrollment
Collateral examples from a joint campaign to announce new enrollment dates that allowed students to start planning their next academic year before leaving for summer break.
Branding & Logos
District Brand Guide
This one page guide was created to expand upon the district’s current brand and to establish for the first time an official font hierarchy, color scheme, and brand feel. Additionally, minor modifications were made to the logo to make it more usable and correct letter kerning.
COllege Department Logos
In an effort to increase brand cohesion and recognizability, Grossmont College requested a new logo format that could be used to create unique logos for it’s various departments and services that still incorporated their traditional logo.
Week of Welcome Branding
Led a major branding update for Week of Welcome, one of Grossmont College’s most impactful student engagement and retention initiatives.
